Building the Brand with a National Ad

This fall, shoppers across the United States will—for the first time—see a national ad featuring an assortment of product offers available only at their local IGA store.

Why is that important? “Because with 1,100 stores, IGA has the potential for a national presence that rivals any other chain out there,” IGA CEO John Ross maintains. “And having a national ad in a cool, interactive digital format is key to making that potential a reality.”

To get the ad in front of shoppers, IGA is creating multiple points of shopper engagement using owned, earned and paid media, including:

Distributing the national digital ad through Flipp, an established shopping-facing savings platform with millions of users across the United States
Making the ad easily accessible through both Flipp and www.iga.com
Using IGA-published shopper-facing content on IGA.com and IGA-provided social media content to drive shoppers to the ad

“Just like a national chain, we’re going to use a variety of digital media to make it easy for shoppers to find our national offers,” Ross says.

Because the ad is distributed on the Flipp network, IGA retailers have the potential to reach millions of new shoppers in a new and exciting way. “Only one in four Flipp users still reads a print ad, so we’ll be opening the door to a whole new shopper segment,” Ross says. “Add to that ‘rich-media’ elements not possible in print—like shopping list functionality and IGA-produced recipe videos, new product launches and shopper solution vlogs—and IGA is suddenly attractive to digitally connected shoppers who respond to cool, interactive ads.”

Want to know more about how IGA is using the collective weight of 1,100 stores and a new national digital ad to boost your online visibility?

How it Works:

Beginning October 7, 2018, the IGA national digital ad (featuring IGA-sourced national offers) will be available to millions of shoppers across the United States. Shoppers can easily access the ad on the Flipp app, Flipp website or through Flipps’ ad network; as well as IGA.com.
There will be a minimum of 6 promotional offers each week sourced by IGA. The same ad will be published for all IGA store locations (along with the disclaimer “Offers available at participating stores while supplies last”).
Flipp users searching the app or website for grocery stores or for products will be served up information about each IGA store around their search (based on zip code).
A new ad with new items will launch every other Sunday; offers will be effective for 2 weeks.
Scanner Apps, an Inmar company, will send an email to each store in advance of the ad with information about promoted items and how to submit a report to request reimbursement (Three-month advance information about promotional offers will gradually be achieved as the program matures).
Scanner Apps will reimburse stores for the value of the advertised offers sold during the promotional dates.

What you need to do

All IGA stores are automatically linked to the ad. There is no fee to participate.
Sign up to receive a complimentary sign kit letting shoppers know about the Flipp app for more savings at your store:

Want to know more about IGA’s full digital marketing plan? View last week’s town hall message from IGA CEO John Ross.

And if you haven’t already, take advantage of the IGA Social early signup discount so you can build your fan-base now and get ready to promote your national digital ad!