This year, the Independent Grocers Alliance is spreading holiday cheer with shoppers by taking IGA "ugly sweaters" digital!
The shopper sweepstakes is a chance for shoppers to earn extra holiday spending cash and discover new recipes. All they need to do is fill out the entry form and press the button to play the "Ugly Sweater Holiday Slot Machine." There are over 100 $25 IGA gift cards up for grabs, and every participant receives the Holiday Recipe Book with sponsored recipes from:
IGA will be promoting the sweepstakes, which started November 27, 2023, via the National Digital Ad, Family Meals Made Easy! Recipe Club emails, and on social media.
Stores can get in on the fun by sharing the contest on their social media pages. Download the social media graphic here and point shoppers to this link.
Want to preview the cookbook? Click here!