Help Isom IGA recover from devasting floods
Monthly Marketing Management
Beat the chains at their own marketing game.
Let us be your marketing office down the hall, but pay for only what you need!
We take the data from your 360º Analysis and apply it to your marketing needs. Let us do the work for you!
We can help you:
- Use data research & forecasting to set store goals and manage budgets
- Quarterback key partnership with other marketing vendors
- Introduce & review new technology & services (loyalty, signage, eCommerce, digital advertising, etc.)
- Coordinate all marketing elements (print, digital, social, email, texting, etc.)
- Determine next steps: store, vendors, budgets
- Plan for key advertising sales events
I would recommend this team to support every independent grocer in the USA to assess weaknesses and build consistent programs and processes to maintain and grow sales and market share."
Ready to sign up? Have questions? Click the button below to email Leigh Engelbrecht.
See how the Monthly Marketing Management program
helped one independent retailer boost sales 40%!
Are you seeing your sales & transaction numbers drop below 2019 (pre-COVID) levels?
If you answered "yes," put our 30+ years of grocery marketing management to work for you!
Get the analytics you need to drive marketing & advertising decisions
- Increase the ROI of marketing & advertising
- Apply to print, digital, social, direct mail, TV, radio, etc.
- Cross-pollinate store data (loyalty) with external data (cell phone tracking)
- Apply to your stores or to your competitors’ stores
- Analyze demographics, shopping tendencies, foot traffic, merchandising behaviors, etc.
- Analyze by ZIP code, census tract, block group
- Customer data & information
- New store growth
We'll handle your media buying & management
What is Media Buying?
Media buying is the management, negotiating, and trafficking of the creative for a specified media. Media includes:
- Newspaper distribution
- TV ads
- Radio ads
- Digital marketing: social media, email, text, website ads, SEO (Search Engine Optimization)
ADvay wraps all of this together into a consolidated media plan, meaning you spend less money instead of purchasing each media separately.
How is ADvay's Media Buying Different?
ADvay media group only has to cover the costs of placing the media buy — not the markup and commissions — thanks to their partnership with IGA. Those savings are then used to purchase more digital media, thus increasing the efficiency of the spend.
What Are The Results?
Case Study: Spires Market IGA | Lake Butler, Florida
- Average basket size increase of $1.03
- Weekly customer count up by 63 customers
- Store sales up over 15%
- Fewer trips by loyal shoppers to competitor stores
Ready to get started? Have questions? Click the button below to email Leigh Engelbrecht at the Independent Grocers Alliance.
Program can be monthly or semi-monthly. Core management fee starts at $400 per store, per month.