Strack & Van Til Elevates Customer Experience and Personalization to their Digital Ad Platform

Independent grocers Strack & Van Til's 22 neighborhood stores will now be buzzing online with new digital circulars that are personalized to each customer's purchase behavior.

This one-of-a-kind process from Ideal™ by Design House (creator of IGA's National Digital Ad) was developed in conjunction with Birdzi, provider of one-to-one personalization, advanced analytics and loyalty for Strack and Van Til and other grocery retailers.

"Our customers are at the heart of everything we do, which is the reason we've partnered with Ideal and Birdzi to make our circulars personalized and mobile friendly in providing customer-specific advertising," says Strack & Van Til Chief Marketing & Merchandising Officer Michael Tyson. "By integrating Birdzi's rewards and loyalty program, shoppers get customized 'for you pages,' personalized digital coupons and member exclusives. Ideal makes it easier for customers to shop and save in-store, order online and pickup at curbside or get groceries delivered."

Ideal's digital platform enhances customer experience with impactful, educational content, including helpful recipes, video how-to's, brand stories, QR codes with information about ingredients, shopping lists and more. Birdzi's loyalty program leverages POS's data, to allow Strack & Van Til to create a shopping experience, personalized for each customer. Design House's Ideal product uses their patented process to deliver targeted content in an efficient manner that is simple to support.

A personalized ad for one Strack & Van Til shopper. Other shoppers may see different items based on their preferences.

"Strack & Van Til is consistently voted best in the region by loyal customers because they're committed to delivering value every day on the finest quality groceries," says Ideal Co-founder Adam Zimmerman. "By integrating Birdzi Loyalty and Ideal digital services, they have the ability to deliver 'One to One' circulars and promotional messages to their customers. This combined platform provides Strack & Van Til advanced analytics to measure store traffic driven from their loyalty program and circular distribution not available in any other application."